This "canary" in the social coal mine spelled and brought to you by the "Klever Kommentary Klub".

I sheet you not.

I know I'm spelling it wrong, but as soon as I saw that I cracked up and thought of Jack from Will and Grace who referred to the "Fagat's guide" instead of Zagat. Maybe that restaurant has Jack McFarland's stamp of approval on it?

Pronounced: fah-zjay'.

It is french after all.

Sigh. Do you people not read the trade journals or the Wall Street Journal?

This is part of the guerrilla grassroots marketing campaign for 'Faget' - 'the manly smell of back alleys brings couture back to the streets in this counterculture fragrance from Christian Dior. Strong enough for a man, but made for those who like to wear something a little more frilly, Faget is a constant musky reminder that there's always something lurking beneath the surface. Made to be worn around the ankles, one aromatic whiff of this backdoor hit will have you bending over to get at your own sweet spot for a little Faget. Available at Bergdorf's.'

I gather the person "pissed here" (and got whacked in the head for it.)