National test screenings of Limited Life's latest not-yet-aired life insurance commercial reveal what no one at Biddle & Hawthorne had foreseen: Nobody is buying seven-year-old Billy as the son of the genial actor who had swept all markets as the most "dad-like".
"The 'son' doesn't even cry when his 'dad' dies," Marge P. of Trenton, NJ, wrote on her survey.
The kid's gotta go.
Billy's mom writes an outraged letter to the agency, claiming it is unwittingly responsible for the beating Billy receives, post-rejection. But no one at B&H believes someone so incredibly dad-like could or would be so cruel.
fresh-baked at 05:08 PMFor Pete's sake, SOME of you get it.
And I do share my drugs. I offer all guests a Diet Coke upon arrival.
Offered by: Jodi on July 4, 2008 10:56 AMHow come you never share your drugs?
Offered by: lattegirl on July 4, 2008 8:35 AMTry an 18th. And, if that fails, a 19th through 421st.
Offered by: Jodi on July 3, 2008 10:38 AMHelp! Mrs. Z is just not clever enough this morning to figure this one out, even after reading it 17 times.
Offered by: Mrs. Z on July 3, 2008 8:50 AM
